The Increment

The human side of enterprise AI adoption. The capability is real, and it gets cheaper every month. Most organizations still aren't getting value from it. The gap between those two facts is what this newsletter is about. I'm working it out in the open — three years buying enterprise software, seven years selling it, and a decade watching what platforms actually do to the people who have to use them. Every edition is what I'm currently thinking, including the parts I haven't finished thinking. Essays every other week. Field notes in between. For the people accountable for whether any of this actually lands.